Seeing the Future of Smart Glasses

February 16, 2022 by Charlene Wan
Augmented Reality view from smart glasses concept

Smart glasses have been positioned as the window into the future. They’ve been a promising technology for many years now. With the recent developments, it’s likely that by the end of this decade they very well may become a tech accessory as common as the smartwatch is today.

Artists, technicians, gamers, business people, and many more will be able to derive a variety of fantastic benefits from the augmented reality (AR) features of smart glasses. And as companies like Amazon®, Google®, Microsoft®, and Facebook® pour more investment into their own smart glasses, the potential for innovation and exciting developments in AR technology continues to grow.

What are Smart Glasses?

Smart glasses offer a way to bring the functionality, imaging, and wireless connectivity found in smartphones and computers into eyewear. They may appear like normal glasses, but these smart wearables enable users to experience augmented reality visuals and connect with the virtual world around them.

Instead of reaching for their smartphones, users can use smart glasses to go shopping, navigate their way through a city, talk to friends, and make payments.

The Journey of Smart Glasses So Far

The journey of smart glasses so far has hardly been smooth sailing. Since they first emerged on the market, practical applications have been limited by their early-stage AR functionality and clunky designs.

Augmented reality glasses technology

Most notably, Google started selling its Google Glass smart glasses in 2013. Time Magazine recognized it as one of the “Best Inventions of the Year,” but by 2015, its limited viability as a retail product caused Google to stop production. Since then, Google has focused its efforts on creating smart glasses for the workplace and, in 2019, released Google Glass Enterprise Edition 2.

While Google paved the way, other tech players soon entered the market and started refining their own smart glasses technologies. Companies like Vuzix®, Microsoft, and Toshiba all began to create their own versions of smart glasses. Some like Microsoft’s HoloLens veered more towards mixed reality smart glasses for the workplace. Others, like Bose®, concentrated on Audio Sunglasses for personal use.

Today, the market for smart glasses remains quite uncertain. Though a variety of companies are developing smart glasses, there still isn’t one cohesive direction. This speaks to the massive potential of smart glasses, and the difficulty brands have in reconciling the practical hurdles with their conceptual dreams for smart glasses technology.

The Obstacles Smart Glasses Must Overcome

So, what are the pitfalls of smart glasses in their current form, and where do they have the potential to succeed?

  • Aesthetics 
    Their unfashionable aesthetic is certainly a turn-off for many users. While brands hoped that their smart glasses would look no different than normal glasses, more often than not, they ended up looking ridiculous with clunky frames and overly large lenses.
  • AR functionality 
    The augmented reality functionality continues to be relatively limited and is not yet integrated with the online world any more so than a smartphone or smartwatch.
  • Privacy 
    Since the first smart glasses were invented, concerns have been raised iregarding privacy and security. With tiny cameras that hide in plain sight, do smart glasses intrude on privacy and put people at risk? This has been a common question directed towards companies like Google and Facebook and must be resolved.
  • Battery-Life 
    Do smart glasses have a long enough battery life to be practical? Navigation, real-time tourist guides, and recording functionalities drain the small batteries in smart glasses, and limit their practical use for on-the-go users.

The Potential of Smart Glasses

If companies like Google, Amazon, Facebook, and OPPO® can overcome these common obstacles, the potential for smart glasses is nothing short of mammoth.

Today companies are working on smart glasses that allow users to experience full AR visuals, including weather imaging, stocks, text messages, calendars, and teleprompter-like functions.

Soon smart glasses will be used in educational training, making classes more interactive and enabling students to hone their skills more easily. For example, Vuzix already claims that their Vuzix Blade smart glasses can improve the classroom experience for both students and teachers.

Similarly, smart glasses with AR capabilities will offer a host of gaming applications. AR games like Pokemon Go®, Knightfall® and Ink Hunter® will be more fully realized with sleek, wearable technology. Today, most smart glasses lack the computing power to deliver seamless gaming experiences, but it is definitely an area of great potential in the near future.

Recently, the Chinese technology company OPPO revealed OPPO Air Glass, which is capable of real-time translation support for two-way Chinese/English conversations. And with additional Chinese/Japanese and Chinese/Korean translation capabilities slated to be offered soon, the OPPO Air Glass is poised to be an industry-leading game-changer.

Smart glasses that lack AR functionality but focus on more practical features may also have a future in the retail market. For example, some consumer smart glasses like the Facebook-owned Ray-Ban Stories allow users to capture video, take photos, answer calls, and play podcasts with sophisticated cameras and speakers in the frames.

Indeed, positive changes seem to be afoot, with an increasing number of companies investing in their own wearable solutions. With major brands all competing to be the first to offer affordable, stylish, and practical wearable tech, the future of smart glasses seems crystal clear.

Young man wearing futuristic glasses

How Ambiq Contributes

Ultra-low power SoCs from Ambiq® extend the processing capability and battery life in wireless devices and advanced wearables to enable a more feature-rich experience.

The Apollo3 Blue SoC has set a new standard in energy efficiency for battery-powered devices with an integrated Arm® Cortex®-M4 processor with Floating Point Unit (FPU) and TurboSPOT®, increasing computational capabilities while dramatically lowering the active power consumption.

This has enabled abundant application processing power and allows greater device capabilities, while still offering users extended battery life.

Written by Charlene Wan
Charlene Wan
Written by Charlene Wan

Experienced marketing and communications executive with a successful track record in the technology industry on a global scale. Skilled in branding, go-to-market strategy, media relations, executive communications, and social media.

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