{"id":21295,"date":"2021-11-24T08:15:00","date_gmt":"2021-11-24T15:15:00","guid":{"rendered":"https:\/\/ambiq.com\/blog\/8-%e4%b8%aa%e7%83%ad%e9%97%a8%e7%a7%91%e6%8a%80%e8%8a%82%e6%97%a5%e8%b4%ad%e7%89%a9%e8%b6%8b%e5%8a%bf\/"},"modified":"2025-08-20T21:09:22","modified_gmt":"2025-08-21T04:09:22","slug":"8-hot-holiday-shopping-trends-in-tech","status":"publish","type":"blog","link":"https:\/\/ambiq.com\/cn\/blog\/8-hot-holiday-shopping-trends-in-tech\/","title":{"rendered":"8 \u4e2a\u70ed\u95e8\u79d1\u6280\u8282\u65e5\u8d2d\u7269\u8d8b\u52bf"},"content":{"rendered":"\n<p>\u5728\u5f53\u4eca\u4ee5\u6280\u672f\u4e3a\u4e2d\u5fc3\u7684\u4e16\u754c\u91cc\uff0c\u5728\u5047\u65e5\u8d2d\u7269\u4e2d\u62a2\u5360\u5148\u673a\u5f80\u5f80\u610f\u5473\u7740\u8981\u6293\u4f4f\u6700\u65b0\u7684\u6f6e\u6d41\u3002\u968f\u7740\u8282\u65e5\u7684\u65e5\u76ca\u4e34\u8fd1\uff0c\u662f\u65f6\u5019\u5f00\u59cb\u5173\u6ce8\u4eca\u5e74\u7684\u70ed\u70b9\u4e86\u3002 <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ambiq.com\/wp-content\/uploads\/2021\/11\/young-people-testing-and-buying-latest-electronics.jpg\" alt=\"&#x6D4B;&#x8BD5;&#x548C;&#x8D2D;&#x4E70;&#x6700;&#x65B0;&#x7535;&#x5B50;&#x4EA7;&#x54C1;&#x7684;&#x5E74;&#x8F7B;&#x4EBA;\" class=\"wp-image-4736\" width=\"704\" height=\"469\" title=\"\" srcset=\"https:\/\/ambiq.com\/wp-content\/uploads\/2021\/11\/young-people-testing-and-buying-latest-electronics.jpg 1200w, https:\/\/ambiq.com\/wp-content\/uploads\/2021\/11\/young-people-testing-and-buying-latest-electronics-150x100.jpg 150w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure>\n<\/div>\n<p>\u4ee5\u4e0b\u662f\u4eca\u5e74\u5047\u65e5\u8d2d\u7269\u5b63\u7684\u516b\u5927\u79d1\u6280\u8d2d\u7269\u8d8b\u52bf\u3002<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-1-early-shopping\" style=\"font-size:26px\">1.\u65e9\u671f\u8d2d\u7269<\/h2>\n\n<p>\u6700\u8fd1\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c<a href=\"https:\/\/www.retailmenot.com\/blog\/holiday-shopping-survey-data-2021.html\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">\u4eca\u5e74\u670983% \u7684\u8d2d\u7269\u8005<\/a>\u8ba1\u5212\u5728\u611f\u6069\u8282\u524d\u5f00\u59cb\u8d2d\u7269\u3002\u8fd9\u4e00\u6d6a\u6f6e\u53ef\u80fd\u4f1a\u4f7f\u4eba\u4eec\u96be\u4ee5\u4e70\u5230\u6700\u65b0\u3001\u6700\u7d27\u4fcf\u7684\u79d1\u6280\u4ea7\u54c1\u3002\u60f3\u8981\u4e70\u5230\u65b0\u53d1\u5e03\u7684\u4ea7\u54c1\u548c\u70ed\u95e8\u5546\u54c1\u7684\u4eba\u5e94\u8be5\u505a\u597d\u77ed\u7f3a\u7684\u51c6\u5907\u3002  <\/p>\n\n<p>\u8003\u8651\u5230\u65b0\u6b3e\u667a\u80fd\u624b\u673a\u3001\u667a\u80fd\u624b\u8868\u548c\u667a\u80fd\u626c\u58f0\u5668\u5982\u6b64\u53d7\u6b22\u8fce\uff0c\u5b83\u4eec\u5f88\u53ef\u80fd\u4f1a\u8fc5\u901f\u552e\u7f44\u3002\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u63d0\u524d\u8d2d\u7269\uff0c\u8bb8\u591a\u4ea7\u54c1\u53ef\u80fd\u4f1a\u5728\u9ed1\u8272\u661f\u671f\u4e94\u4e4b\u524d\u65ad\u8d27\u3002\u60f3\u8ba9\u65b0\u73a9\u610f\u513f\u51c6\u65f6\u5230\u8fbe\u7684\u4eba\u9700\u8981\u5c3d\u5feb\u884c\u52a8\u3002  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ambiq.com\/wp-content\/uploads\/2021\/02\/Man-in-the-electronics-store-holds-a-smart-watch-in-his-hands.jpg\" alt=\"&#x7535;&#x5B50;&#x4EA7;&#x54C1;&#x5E97;&#x91CC;&#x7684;&#x7537;&#x5B50;&#x624B;&#x62FF;&#x667A;&#x80FD;&#x624B;&#x8868;\" class=\"wp-image-3355\" width=\"695\" height=\"490\" title=\"\" srcset=\"https:\/\/ambiq.com\/wp-content\/uploads\/2021\/02\/Man-in-the-electronics-store-holds-a-smart-watch-in-his-hands.jpg 1200w, https:\/\/ambiq.com\/wp-content\/uploads\/2021\/02\/Man-in-the-electronics-store-holds-a-smart-watch-in-his-hands-150x106.jpg 150w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-2-streaming-gear\" style=\"font-size:26px\">2.\u6d41\u5a92\u4f53\u8bbe\u5907<\/h2>\n\n<p>\u7531\u4e8e\u53bb\u5e74 TikTok \u548c Twitch \u7684\u5174\u8d77\uff0c\u6d41\u5a92\u4f53\u548c\u5185\u5bb9\u521b\u4f5c\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u53d7\u6b22\u8fce\u3002\u56e0\u6b64\uff0c\u73af\u5f62\u706f\u3001\u624b\u673a\u4e09\u811a\u67b6\u3001\u9ea6\u514b\u98ce\u548c\u6d41\u5a92\u4f53\u6444\u50cf\u673a\u7b49\u8bbe\u5907\u5c06\u6210\u4e3a\u8fd9\u4e2a\u8282\u65e5\u7684\u6700\u4f73\u793c\u7269\u3002 <\/p>\n\n<p>\u5229\u7528\u667a\u80fd\u63a7\u5236\u5668\u5b9a\u5236\u7167\u660e\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6d41\u5a92\u4f53\u5236\u4f5c\u66f4\u5177\u5438\u5f15\u529b\u7684\u5185\u5bb9\u3002\u8c37\u6b4c Home Hub \u548c\u4e9a\u9a6c\u900a Echo \u7b49\u667a\u80fd\u52a9\u624b\u53ef\u4ee5\u8fdb\u4e00\u6b65\u5e2e\u52a9\u4eba\u4eec\u66f4\u597d\u5730\u63a7\u5236\u5185\u5bb9\u521b\u4f5c\u8fc7\u7a0b\u3002\u65e0\u8bba\u4eba\u4eec\u662f\u4e3a\u4e86\u597d\u73a9\u8fd8\u662f\u4e3a\u4e86\u6210\u4e3a\u4e0b\u4e00\u4e2a\u5927\u660e\u661f\u800c\u5236\u4f5c\u6d41\u5a92\u4f53\uff0c\u50cf\u8fd9\u6837\u7684\u5c0f\u5de5\u5177\u90fd\u5c06\u6210\u4e3a\u8fd9\u4e2a\u5047\u671f\u7684\u70ed\u95e8\u9700\u6c42\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-3-smart-thermostats\" style=\"font-size:26px\">3.\u667a\u80fd\u6052\u6e29\u5668<\/h2>\n\n<p>\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0c\u4eba\u4eec\u8d8a\u6765\u8d8a\u5173\u6ce8\u81ea\u8eab\u5bf9\u73af\u5883\u7684\u5f71\u54cd\u3002\u968f\u7740\u53ef\u6301\u7eed\u53d1\u5c55\u6210\u4e3a\u5927\u52bf\u6240\u8d8b\uff0c\u667a\u80fd\u6052\u6e29\u5668\u7b49\u5c0f\u5de5\u5177\u5c06\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u667a\u80fd\u6052\u6e29\u5668\u4e0d\u4ec5\u65b9\u4fbf\uff0c\u8fd8\u80fd\u5e2e\u52a9\u623f\u4e3b\u51cf\u5c11\u4f9b\u6696\u548c\u5236\u51b7\u6240\u9700\u7684\u80fd\u6e90\u3002  <\/p>\n\n<p>\u8bb8\u591a\u9886\u5148\u7684\u667a\u80fd\u6052\u6e29\u5668\u54c1\u724c\u8fd8\u80fd\u96c6\u6210\u5230\u4eba\u4eec\u5df2\u6709\u7684\u667a\u80fd\u5bb6\u5c45\u7f51\u7edc\u4e2d\u3002\u8fd9\u7c7b\u6280\u672f\u8fd8\u7ecf\u5e38\u6346\u7ed1\u9500\u552e\uff0c\u53ef\u4e3a<a href=\"https:\/\/www.nfsrv.com\/news-insights\/fulfillment-trends-outlook-2018\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">\u8d2d\u7269\u8005\u8282\u7701 7% \u5230 15% \u7684<\/a>\u8d39\u7528\uff0c\u8fd9\u5bf9\u8ffd\u6c42\u5b9e\u60e0\u7684\u5047\u65e5\u8d2d\u7269\u8005\u6765\u8bf4\u518d\u597d\u4e0d\u8fc7\u4e86\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-4-smart-rings\" style=\"font-size:26px\">4.\u667a\u80fd\u6307\u73af<\/h2>\n\n<p>\u53ef\u7a7f\u6234\u8bbe\u5907\u672c\u8eab\u5e76\u4e0d\u662f\u8fd9\u4e2a\u5047\u65e5\u8d2d\u7269\u5b63\u7684\u72ec\u6709\u4ea7\u54c1\u3002\u6539\u53d8\u7684\u662f\u5e02\u573a\u3002\u53ef\u7a7f\u6234\u8bbe\u5907\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5b9e\u7528\u3001\u65f6\u5c1a\u3001\u591a\u6837\u5316\uff0c\u4ef7\u683c\u4e5f\u66f4\u5b9e\u60e0\uff0c\u667a\u80fd\u6212\u6307\u5c31\u662f\u6700\u597d\u7684\u4f8b\u5b50\u3002\u8fd9\u4e9b\u5c0f\u5de7\u3001\u5b9e\u7528\u800c\u53c8\u65f6\u5c1a\u7684\u5c0f\u73a9\u610f\u662f\u4eca\u5e74\u53ef\u7a7f\u6234\u8bbe\u5907\u7684\u6d41\u884c\u8d8b\u52bf\u3002   <\/p>\n\n<p>\u53bb\u5e74\uff0c\u975e\u63a5\u89e6\u5f0f\u652f\u4ed8\u7684\u5174\u8d77\u8ba9\u667a\u80fd\u6212\u6307\u5927\u663e\u8eab\u624b\u3002\u7528\u6237\u53ea\u9700\u7528\u624b\u8f7b\u8f7b\u4e00\u6325\uff0c\u5373\u53ef\u5b8c\u6210\u652f\u4ed8\u3002\u6b64\u5916\uff0c\u4eba\u4eec\u8fd8\u53ef\u4ee5\u4f7f\u7528\u67d0\u4e9b\u667a\u80fd\u6212\u6307\u6765\u8ffd\u8e2a\u7761\u7720\u548c\u8fd0\u52a8\u60c5\u51b5\uff0c\u5c31\u50cf\u4e00\u4e2a\u5c0f\u578b\u7684 FitBit\u3002\u9274\u4e8e\u5176\u5de8\u5927\u7684\u6f5c\u529b\uff0c\u667a\u80fd\u624b\u73af\u53ea\u4f1a\u8d8a\u6765\u8d8a\u591a\uff0c\u6210\u4e3a\u6781\u597d\u7684\u793c\u7269\u3002   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-5-retro-gaming\" style=\"font-size:26px\">5.\u590d\u53e4\u6e38\u620f<\/h2>\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1188545\/gaming-time-spent-covid\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">\u5728\u8fd9\u4e00\u6d41\u884c\u75c5\u7684\u5f71\u54cd\u4e0b\uff0c\u73a9\u7535\u5b50\u6e38\u620f\u7684\u65f6\u95f4\u589e\u52a0\u4e8639%<\/a>\uff0c\u65b0\u8001\u73a9\u5bb6\u90fd\u6295\u5165\u5230\u8fd9\u4e00\u7231\u597d\u4e2d\u3002\u4eca\u5e74\uff0c\u65b0\u6e38\u620f\u5e76\u4e0d\u662f\u6e38\u620f\u754c\u552f\u4e00\u7684\u70ed\u95e8\u8d8b\u52bf\u3002\u4e00\u80a1\u590d\u53e4\u6e38\u620f\u6000\u65e7\u98ce\u6f6e\u5df2\u5e2d\u5377\u5168\u56fd\uff0c\u800c\u8d2d\u4e70\u8fd9\u80a1\u98ce\u6f6e\u4e2d\u7684\u5c0f\u73a9\u610f\u513f\u5c06\u6210\u4e3a\u51fa\u8272\u7684\u793c\u7269\u3002  <\/p>\n\n<p>\u4efb\u5929\u5802\u548c\u7d22\u5c3c\u53d1\u5e03\u4e86\u5185\u7f6e\u5927\u91cf\u8001\u6e38\u620f\u7684\u8ff7\u4f60\u7248\u7ecf\u5178\u6e38\u620f\u673a\u3002\u65b0\u6e38\u620f\u673a\u7684\u590d\u53e4\u98ce\u683c\u914d\u4ef6\uff0c\u5982\u8857\u673a\u98ce\u683c\u7684\u64cd\u7eb5\u6746\u548c\u4e0e Switch \u517c\u5bb9\u7684 N64 \u63a7\u5236\u5668\uff0c\u6700\u8fd1\u4e5f\u6709\u5f88\u591a\u65b0\u4ea7\u54c1\u53d1\u5e03\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-6-vr\" style=\"font-size:26px\">6.VR<\/h2>\n\n<p>\u7ecf\u8fc7\u957f\u65f6\u95f4\u7684\u95ed\u5173\u548c\u5b85\u5728\u5bb6\u4e2d\uff0c\u4eba\u4eec\u6e34\u671b\u83b7\u5f97\u65b0\u7684\u4f53\u9a8c\u3002\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\u6280\u672f\u53ef\u4ee5\u63d0\u4f9b\u8fd9\u4e9b\u4f53\u9a8c\u3002\u867d\u7136\u865a\u62df\u73b0\u5b9e\u6280\u672f\u5e76\u4e0d\u4e00\u5b9a\u662f\u65b0\u6280\u672f\uff0c\u4f46\u5b83\u5728\u53bb\u5e74\u8fbe\u5230\u4e86\u65b0\u7684\u9ad8\u5ea6\uff0c\u6709\u4e86\u66f4\u591a\u7684\u9009\u62e9\u548c\u66f4\u597d\u7684\u529f\u80fd\u3002  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ambiq.com\/wp-content\/uploads\/2021\/01\/friends-playing-video-games-wearing-virtual-reality-glasses.jpg\" alt=\"&#x6234;&#x7740;&#x865A;&#x62DF;&#x73B0;&#x5B9E;&#x773C;&#x955C;&#x73A9;&#x7535;&#x5B50;&#x6E38;&#x620F;&#x7684;&#x670B;&#x53CB;\" class=\"wp-image-3186\" width=\"698\" height=\"464\" title=\"\" srcset=\"https:\/\/ambiq.com\/wp-content\/uploads\/2021\/01\/friends-playing-video-games-wearing-virtual-reality-glasses.jpg 1013w, https:\/\/ambiq.com\/wp-content\/uploads\/2021\/01\/friends-playing-video-games-wearing-virtual-reality-glasses-150x100.jpg 150w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/figure>\n<\/div>\n<p>\u5982\u4eca\uff0c\u8d2d\u7269\u8005\u53ef\u4ee5\u627e\u5230\u51e0\u4e4e\u9002\u7528\u4e8e\u6240\u6709\u5e73\u53f0\u548c\u591a\u79cd\u4ef7\u683c\u8303\u56f4\u7684 VR \u5934\u663e\u3002\u65e0\u8bba\u4eba\u4eec\u4f7f\u7528\u8fd9\u4e9b\u5c0f\u5de5\u5177\u662f\u4e3a\u4e86\u6e38\u620f\u3001\u653e\u677e\uff0c\u8fd8\u662f\u4e3a\u4e86\u5230\u65b0\u5730\u65b9\u8fdb\u884c\u865a\u62df\u65c5\u884c\uff0c\u73b0\u5728\u90fd\u662f\u4f53\u9a8c VR \u7684\u6700\u4f73\u65f6\u673a\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-7-ar\" style=\"font-size:26px\">7.AR<\/h2>\n\n<p>\u540c\u6837\uff0c\u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09\u8bbe\u5907\u4e5f\u53ef\u80fd\u6210\u4e3a\u8fd9\u4e2a\u5047\u671f\u7684\u70ed\u95e8\u4ea7\u54c1\u3002AR \u5df2\u7ecf\u901a\u8fc7\u300a\u53e3\u888b\u5996\u602a GO\u300b\uff08Pok\u00e9mon GO\uff09\u7b49\u6e38\u620f\u5728\u6e38\u620f\u9886\u57df\u4ea7\u751f\u4e86\u5f71\u54cd\uff0c\u800c\u4e14\u4e5f\u5f00\u59cb\u8fdb\u5165\u65b0\u7684\u9886\u57df\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b<a href=\"https:\/\/rehack.com\/trending\/culture\/simulated-realities-the-difference-between-vr-ar-and-mr\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\">\u5f71\u9662\u89c2\u4f17\u5df2\u7ecf\u5f00\u59cb\u4f7f\u7528 AR \u773c\u955c<\/a>\u6765\u63d0\u4f9b\u5b9e\u65f6\u5b57\u5e55\u3002  <\/p>\n\n<p>Facebook \u548c\u96f7\u670b\uff08Ray-Ban\uff09\u6700\u8fd1\u53d1\u5e03\u7684\u667a\u80fd\u773c\u955c\u5c06\u6380\u8d77 AR 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<\/p>\n\n<p>\u73b0\u5728\u6709\u5f88\u591a\u4e0e\u7269\u8054\u7f51\uff08IoT\uff09\u76f8\u8fde\u7684\u5bb6\u7528\u5065\u8eab\u8bbe\u5907\u3002\u65e0\u8bba\u4eba\u4eec\u4f7f\u7528\u54ea\u79cd\u667a\u80fd\u5bb6\u5c45\u5e73\u53f0\uff0c\u90fd\u80fd\u627e\u5230\u9002\u5408\u81ea\u5df1\u7684\u5c0f\u5de5\u5177\u3002 <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-remember-these-trends-this-holiday-season\" style=\"font-size:26px\">\u8282\u65e5\u671f\u95f4\u8bb0\u4f4f\u8fd9\u4e9b\u8d8b\u52bf<\/h2>\n\n<p>\u4eba\u4eec\u5bf9\u79d1\u6280\u7684\u54c1\u5473\u5728\u4e0d\u65ad\u53d8\u5316\u3002\u638c\u63e1\u8282\u5047\u65e5\u671f\u95f4\u6700\u70ed\u95e8\u7684\u4ea7\u54c1\uff0c\u53ef\u4ee5\u5e2e\u52a9\u8d2d\u7269\u8005\u505a\u51fa\u6700\u4f73\u7684\u8d2d\u4e70\u51b3\u7b56\u3002\u4e86\u89e3\u53ef\u80fd\u5f71\u54cd\u4ef7\u683c\u548c\u4f9b\u5e94\u7684\u8d8b\u52bf\u4e5f\u5f88\u6709\u5e2e\u52a9\u3002  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